The Republican Governor’s Association met in Florida this week and featured pollster Frank Luntz, who offered a coaching session for attendees about how they should communicate to the public. Yahoo! News’ Chris Moody was there, and captured some of Luntz’s comments on Occupy Wall Street.
Luntz told attendees that he’s “scared of this anti-Wall Street effort. I’m frightened to death.” The pollster warned that the movement is “having an impact on what the American people think of capitalism.” So the pollster offered some advice for them about how to fight back. Here’s a few snippets of what he said, according to Moody:
Don’t Mention Capitalism: Luntz said that his polling research found that “The public…still prefers capitalism to socialism, but they think capitalism is immoral. And if we’re seen as defenders of quote, Wall Street, end quote, we’ve got a problem.”
Empathize With The 99 Percent Protesters: Luntz instructed attendees to tell protesters that they “get it”: “First off, here are three words for you all: ‘I get it.’ … ‘I get that you’re. I get that you’ve seen inequality. I get that you want to fix the system.”